Running a Festival with an Interactive Contest: Feedback on “La Route de Milo” with Volkswagen
An Immersive Contest in the Heart of Van Life Culture
Set within the warm, welcoming atmosphere of the California Village, La Route de Milo invited festivalgoers into a 5-step adventure:
- 4 interactive kiosks were placed across the site, each featuring a unique puzzle inspired by the Volkswagen universe (travel, lifestyle, iconic models, etc.)
- A final challenge unlocked access to the prize draw entry form — with exciting rewards to win… including the brand-new Volkswagen California!
The result: hundreds of participants and excellent feedback from visitors:
“Definitely more fun than just a basic prize draw!”
Why This Type of Experience Is Perfect for Your Trade Shows and Festivals
With Ludiz, creating this kind of experience is simple, fast, and fully customizable. Here’s why this format works so well for in-person events:
✅ Kiosk or QR Code Access
The experience can be delivered through a tablet-equipped kiosk placed in a high-traffic area to draw attention and serve as a central hub. But it doesn't stop there — with QR codes displayed on-site, visitors can also join the game from their own smartphones, simultaneously.
The result: greater visibility, smoother access… and more participants!
✅ Perfect for Festivals, Trade Shows, Pop-Up Stores, and Outdoor Events
Ludiz adapts to any setting: whether it’s an outdoor venue, an expo hall, or a unique space, you can deliver a smooth, immersive digital journey.
✅ Built-In Geolocation to Spice Up the Game
What if players had to physically explore the event site to unlock certain challenges? Thanks to Ludiz’s integrated geolocation feature, you can guide participants across various zones, promote specific areas, and create a mini connected treasure hunt.
✅ Easy Data Collection
At the end of the game, you can add a form (email, name, ZIP code, etc.) to collect qualified leads or confirm prize draw participation. Ludiz lets you export this data in a ready-to-use format for your post-event marketing.
✅ Detailed Analytics
Track participation in real time: completion rates, player responses, average playtime... The Ludiz dashboard gives you a clear overview of the engagement your activation generates.
In Summary: Why Use Ludiz for Your Event Activations?
✅ Simple deployment (QR code or kiosk)
✅ Fully customizable content (quizzes, puzzles, creative challenges…)
✅ Integrated geolocation
✅ Built-in data collection
✅ Ideal for running engaging interactive contests
💡 Planning a trade show, pop-up store, or festival booth?
Offer a fun, smart, and memorable experience with Ludiz.
👉 Request a free demo now at www.ludiz.com
Prefer to let us handle the full game creation?
🎮 Our Game Design team will take care of everything!