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Running a Festival with an Interactive Contest: Feedback on “La Route de Milo” with Volkswagen
Public events like festivals and trade shows are perfect opportunities to connect with visitors.
To stand out and capture attention in a festive atmosphere, nothing beats a fun, interactive, and personalized experience. That’s exactly what Volkswagen did at the California Festival in Mimizan, with an original game — La Route de Milo — created using the Ludiz platform.