Bespoke

Event activations

When the game becomes a show

Our games don't stop at a phone, a computer or a tablet.

Giant screens, real-time interaction, AI, physical set-ups or custom development: a game can become an event experience designed to get a large number of people playing at the same time.

The audience no longer just watches: it plays, reacts, shapes what happens and becomes part of the experience.

Tell us about your project
A seminar audience plays on their phones in front of the stage screen, a Twilie on the stage

Some projects we delivered

Tour de France fan zone · CMA CGM

Container Challenge

When physical effort becomes a game mechanic

Brief

For the Tour de France, CMA CGM wanted an activity on its fan zone that would draw visitors in, build engagement and bring the brand to life through a sporty, competitive experience.

Solution

We designed Container Challenge, a phygital game where two players race on connected bikes to move their container forward to the finish line.

Power, cadence and speed reach the game in real time, while a leaderboard compares performances and nudges visitors to have another go. Built to run match after match, the set-up welcomed hundreds of players over the stages of the Tour.

Interactive giant screen · Servier

AS ONE Experience

Getting a group playing around one screen

Brief

For the ESH 2026 congress, Servier wanted an activity on its stand that was spectacular, immersive and collaborative, around hypertension and cardiometabolic risk.

The idea: get doctors actively involved through team challenges, with a giant screen reacting in real time to their answers, to set the pace and create a real highlight on the stand.

Solution

We imagined a collective experience where the players' actions had an immediate effect on the giant screen.

Split into teams, participants alternated talks, game phases and physical interactions, turning the stand into a real interactive set.

The game at the scale of the event

A set-up can be designed for a handful of players or for several hundred participants: live answers, scoring, collective interaction, giant screens, hosts or mechanics borrowed from TV game shows.

Preparing an event and want your audience to really take part? Let's imagine the set-up that brings the room to life.

Talk to our studio

Other formats

A team solves an escape game on a laptop, a laughing Twilie behind the screen

Escape games and point & click

Explore, search, find. Its exploration mechanic makes point & click more immersive and non-linear.

Delivered projects

A risk hunt to raise safety awareness for JPEE, an HR game exploring Sopra Steria's company values, and an awareness game for HTA Watch and Vidal.

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A new hire discovers their welcome game with their mentor, a smiling Twilie behind the computer

Training and onboarding

From quizzes to full learning paths, with games that plug into your LMS and mechanics that adapt to each learner's answers.

Delivered projects

Health games on patient care for Vidal, training for careers in social work for IRTS, safety awareness for Center Parcs: games built to train or raise awareness.

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Two friends play a contest game on a phone in a shopping centre, a Twilie behind the counter

Marketing games and contests

Consumer games to drive traffic, engage a community or liven up an event. At a trade show, online or by QR code, with the whole contest machinery built in.

Delivered projects

QR-code games for RATP, a trade-show arcade kiosk for Pépite oZer, a large online contest for CEVA Logistics and Ferrari… and many more.

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A team in hi-vis vests plays on a tablet in a warehouse, a Twilie among them

Multi-site challenges

Games that bring together teams spread over several sites, build cohesion or carry strategic messages. At the same time, at scale and in several languages.

Delivered projects

Strategy games for Danone US, a challenge around cultures for Covivio, an object hunt for La Banque Postale's 20th anniversary… and much more.

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Players around a board and a tablet at a trade show, a Twilie behind the table

Hybrid physical and digital

The digital side supports a physical set-up, also made to measure: a board, cards, objects or a set. A real game companion, it guides players, adds clues, audio and video, and links the stages together.

Delivered projects

A board game on careers in the fishing industry for LOFP, hands-on business tools for Dassault Systèmes or a seminar around Sodexo's business units: hybrid formats open up a wide range of possibilities.

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